Social media is changing the way we work, offering a new model to engage with customers, colleagues, and the world at large. We believe this kind of interaction can help you to build stronger, more successful business relationships. And it's a way for you to take part in global conversations related to the work we are doing at Intel and the things we care about.
These are the official guidelines for participating in social media for Intel. If you’re an Intel employee or contractor creating or contributing to blogs, wikis, social networks, virtual worlds, or any other kind of social media, these guidelines are for you. They will evolve as new social networking tools emerge, so check back regularly to make sure you’re up to date.
Participation in social computing on behalf of Intel is not a right but an opportunity, so please treat it seriously and with respect. If you want to participate on behalf of Intel, take the Social Media@Intel training by contacting the Social Media Center of Excellence. Please know and follow the Intel Code of Conduct. Failure to abide by these guidelines and the Intel Code of Conduct could put your participation at risk. Contact firstname.lastname@example.org for more information. Please also follow the terms and conditions for any third-party sites.
Your honesty—or dishonesty—will be quickly noticed in the social media environment. Please represent Intel ethically and with integrity.
Make sure all that transparency doesn’t violate Intel’s confidentiality or legal guidelines for commercial speech—or your own privacy. Remember, if you’re online, you’re on the record—everything on the Internet is public and searchable. And what you write is ultimately your responsibility.
Perception is reality and in online social networks, the lines between public and private, personal and professional, are blurred. Just by identifying yourself as an Intel employee, you are creating perceptions about your expertise and about Intel. Do us all proud.
As the Intel Social Media Guidelines describe, we support transparency and are committed to clear disclosure of relationships and endorsements. If you are contracted, seeded, or in any way compensated by Intel to create social media, please be sure to read and follow the Intel Sponsored, Seeded, or Incentivized Social Media Practitioner Guidelines. As part of these guidelines, you need to disclose that you have been seeded or otherwise compensated by Intel. Your blog will be monitored for compliance with our guidelines and accurate descriptions of products and claims.
Moderation (reviewing and approving content) applies to any social media content written on behalf of Intel by people outside the company, whether the site is on or off Intel.com. We do not endorse or take responsibility for content posted by third parties, also known as user-generated content (UGC). This includes text input and uploaded files, including video, images, audio, executables, and documents. While we strongly encourage user participation, there are some guidelines we ask third parties to follow to keep it safe for everyone.
Intel supports transparency. We are committed to ensuring that our social media practitioners (SMPs) clearly disclose relationships and endorsements, and that statements about Intel® products are truthful and substantiated. If you are a social media practitioner who has been seeded with product, incentivized, or otherwise has an ongoing relationship with Intel, these guidelines apply to you. If you have any questions or concerns about them, get in touch with your Intel sponsor.
Please keep in mind that Intel monitors social media related to our business, including the activities of our sponsored, seeded, or incentivized SMPs. If we find any non-disclosed relationships or statements that are false or misleading, we will contact you for correction. If, as a sponsored SMP, you are found to repetitively make inaccurate statements about Intel, Intel® products, or Intel® services, we may discontinue our relationship with you.